TRUE CLASSIC | THE SHIRTBOOK (2024)
Crew
Writer & Director: Nicolas Alayo
Producer: Cheryl Beja
Director of Photography: Asher LaBostrie
Production Designer: Necita Salas
Assistant Director: Maxine Rödiger
Wardrobe: Cecilia Ortega, Juan Eguia
Hair/Make Up: Itzel Lepe
Sound: Thomas Firestone
In the spirit of aligning the brand with timeless classics, this spot parodied the popular Nicholas Sparks romance, “The Notebook”.
Talent
Noah: Greg Auerbach
Allie: Sophia Delucchi
Post
Editor: Nicolas Alayo
Color: Ashton Thomas
Sound Mixer: Ryan Gegenheimer
VARIATIONS
True Classic’s testing strategy required alternate versions of this spot focusing on different selling angles.
